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Together, we 
benefit better.

At Health-E Commerce, we believe in untangling and simplifying the health and wellness benefits marketplace so our partners can reach the 100+ million Americans who want to shop for and learn about the eligible products and services covered by pre-tax benefits and Medicare Advantage plans.

Launched in 2010, FSA Store was the first online marketplace for consumers to spend their pre-tax health dollars. Today, it's the largest with more than 2,500+ eligible products, educational content and the web’s most comprehensive eligibility list.

In an ever-shifting market, HSA Store launched in 2015 to serve the 30+ million health savings account users nationwide. The brand aims to maximize consumers’ long-term health savings through qualified shopping and education.

An industry first, WellDeserved is the web’s first D2C brand for making wellness rewards shopping easier. Corporate wellness programs are one of the fastest-growing benefit trends in America today, and WellDeserved gives employees new ways to use their wellness rewards.

Launched in 2017, Caring Mill™ is Health-E Commerce’s private label brand of premium healthcare products that gives back. With every purchase, we make a donation to Children’s Health Fund.

Our Brands

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health, and Caring Mill — each serving the powerful and growing market segment of consumer-directed healthcare, corporate wellness, and Medicare Advantage users.

Partners

We have built the only partner network of 250+ third-party administrators and more than 500 direct relationships with health and wellness brands. With over a decade working in the healthcare and benefits space, we are your trusted partner in IRS-approved and Medicare Advantage eligible health shopping, education, and advocacy.

Interested in becoming a Health-E Commerce partner?

In the Press

Health e-Commerce Glass Window

Benefit Better.

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