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Together, we 
benefit better.

At Health-E Commerce®, we believe in untangling and simplifying the health and wellness benefits marketplace so our partners can reach the 100+ million Americans who want to shop for and learn about the eligible products and services covered by pre-tax benefits.

Our Brands

Our portfolio consists of five brands — FSA Store®, HSA Store®, WellDeserved Health®,  Caring Mill® , and Patiently®— each serving the powerful and growing market segment of consumer-directed healthcare, corporate wellness, and Medicare Advantage users.

Launched in 2010, FSA Store® was the first online marketplace for consumers to spend their pre-tax health dollars. Today, it's the largest with more than 2,500+ eligible products, educational content and the web’s most comprehensive eligibility list.

In an ever-shifting market, HSA Store® launched in 2015 to serve the 30+ million health savings account users nationwide. The brand aims to maximize consumers’ long-term health savings through qualified shopping and education.

An industry first, WellDeserved Health® is the web’s first D2C brand for making wellness rewards shopping easier. Corporate wellness programs are one of the fastest-growing benefit trends in America today, and WellDeserved Health® gives employees new ways to use their wellness rewards.

 

Launched in 2017, Caring Mill® is Health-E Commerce’s private label brand of premium healthcare products that gives back. With every purchase, we make a donation to Children’s Health Fund.

 

In 2026, our company introduced Patiently™ by FSA & HSA Store®, its fully owned telehealth experience. Patiently™ helps FSA and HSA participants access guaranteed-eligible treatment plans and personalized services for some of the most common health concerns, designed to help them reach their health goals while maximizing the value of their benefits. Built on a foundation of expert care and ongoing support, Patiently™ continues to expand the role that Health-E Commerce plays in consumers’ life and health choices.

Partners

We have built the only partner network of 250+ third-party administrators and more than 500 direct relationships with health and wellness brands. With over a decade working in the healthcare and benefits space, we are your trusted partner in IRS-approved and Medicare Advantage eligible health shopping, education, and advocacy.

Interested in becoming a Health-E Commerce® partner?

In the Press

Health e-Commerce Glass Window

Benefit Better.

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