Together, we
benefit better.

At Health-E Commerce, we believe in untangling and simplifying the health and wellness benefits marketplace so our partners can reach the 100+ million Americans who want to shop for and learn about the eligible products and services covered by pre-tax benefits and Medicare Advantage plans.

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Our Brands

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health, and Caring Mill — each serving the powerful and growing market segment of consumer-directed healthcare, corporate wellness, and Medicare Advantage users.

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Launched in 2010, FSA Store was the first online marketplace for consumers to spend their pre-tax health dollars. Today, it's the largest with more than 2,500+ eligible products, educational content and the web’s most comprehensive eligibility list.

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Visit HSA Store

In an ever-shifting market, HSA Store launched in 2015 to serve the 30+ million health savings account users nationwide. The brand aims to maximize consumers’ long-term health savings through qualified shopping and education.

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Visit WellDeserved

An industry first, WellDeserved is the web’s first D2C brand for making wellness rewards shopping easier. Corporate wellness programs are one of the fastest-growing benefit trends in America today, and WellDeserved gives employees new ways to use their wellness rewards.

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Visit Caring Mill

Launched in 2017, Caring Mill™ is Health-E Commerce’s private label brand of premium healthcare products that gives back. With every purchase, we make a donation to Children’s Health Fund.

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Partners

We have built the only partner network of 250+ third-party administrators and more than 500 direct relationships with health and wellness brands. With over a decade working in the healthcare and benefits space, we are your trusted partner in IRS-approved and Medicare Advantage eligible health shopping, education, and advocacy.

Interested in becoming a Health-E Commerce partner?

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